Thursday, May 12, 2016

Steph Curry's special new MVP sneakers sold out almost immediately

Shortly after the widely expected word came down Tuesday that Stephen Curry had not only won his second straight NBA Most Valuable Player award, but become the first player in NBA history to get every single first-place vote in MVP balloting, Steph's pals at Under Armour — who, as you might have heard, took Curry away from Nike and inked him to an endorsement deal back in 2013 — announced that they were celebrating with some special footwear honoring the back-to-back bid:

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.@StephenCurry30 went #Back2Back to #BreakTheGame.

The MVP Pack drops 6.24.

But if you wanted the privilege of copping two pairs of the Golden State Warriors superstar's golden sneakers — one of the Limited Edition Curry Ones, and one of the Limited Edition Curry Twos — you had to move as fast as Steph does on the court, because the Back-2-Back MVP Pack wasn't available for long. From Lorraine Mirabella of the Baltimore Sun:

Soon after the NBA's much anticipated announcement, the brand had launched and sold out of limited edition Curry basketball shoes. By early afternoon, the Curry MVP Back 2 Back Pack, including shoes Curry wore in each MVP season, sold out at $400 each in pre-orders online.
Under Armour has Curry and his signature basketball shoe line to thank for much of the surge in footwear sales, up more than 60 percent in the first quarter, as the brand takes on much larger rival Nike.
The company said it's celebrating "Stephen's outstanding achievement" with the commemorative footwear and a men's Back 2 Back MVP SC T-shirt for $35.
If you missed out, though, don't fret; you'll have another crack at the kicks soon.

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